22.6.20

Alter Designs - The Gender Neutral & Sustainable Fashion Brand Dazzling The Fashion Industry


Pauline Ducruet, the talented young entrepreneur of Alter original is a marvel of upscale functional fashion that meets not only the needs of every stylist's wardrobe but encapsulates the refinement of gender neutral fashion. Pauline herself studied fashion design in New York at the Parsons School of Design and interned at Louis Vuitton.


Alter Designs
Each unique piece is every bit as expressive as it is alluring, and her range gives a nod to the divergence of the 'easy-elegance' trends such as dark denims and supple leathers. A dreamboat of textures played up against delicious fusions of earthy tones, monochrome and an enchanting pinch of vivid yellow. This symbolic element pays homage to Alter's inner truth -creating fashion for the scope of humanity; an inclusivity that has yet to be seen throughout many high end brands. The bold decision to create a non-conformist fashion brand is one that shows a high level of both empathy, creativity and intellect, and it's perfectly executed. Gender neutral fashion has a clear path in the industry; and Alter skilfully emphasises both the need for it and the revival of pre-used materials in a delightful up cycling project. It is an insightful glimpse into the need for gender neutral clothing brands and ability to create pieces that can walk any runway.


Alter Designs

Up-cycling and the sustainability of fashion requires a keen eye across all facets of the industry. A growing desire to impact both the way in which fashion is viewed and the way in which it will continue to thrive. The mastery of artisan up-cycling is the mantra of sustainable evolution. It provides an ethical solution not just to the ecological obstacles but the equality among workers. When luxury clothing is created through the art of upcycling, often by renovating and reviving robust materials and establishing brand new designs, it is carving a path for change. Pauline Ducruet's Alter brand design, captures this perfectly, further constructing breakthroughs in the artistic implementation of upcycled materials. Less waste. Less greenhouse gas emissions. More creativity; better use of earth's natural resources. The list truly is endless.



Alter Designs
Streetwear meets runway. Denim. Satin. Leather. Cotton. Materials that have inspired generations and prevailed in the most ravishing ways; from runway to high street, these designs are a bold arc of the already adored styles. Loose flowing cuts, tousled edges and a divergency of shades and textures, create an edgy but wearable collection, synonymous with comfort and cultivated composition. The palatable colours provide an understated complexion without losing any of the artistic value. Alter's yellow sleeveless long dress is a harmonious mesh of regal glamour and elegance which can be adored by both day and night. Alter's designs most purposefully lack fussiness and a perplexing design that may feel excessive. The pieces denote bold and influential impressions; creating a semblance of power for each wearer; be that a woman, a man or a gender neutral buyer. Oozing confidence in your clothing is a feat that all designers wish to accomplish; it seems Pauline Ducruet has done just that.

Alter's collections offer a Pivotel curve in the quest for etching a more defined line in the growing industry of gender neutral design. Their grandiose upcycling quest means each item is 100% unique. The individuality is pleasing and utterly satisfying gratification for all buyers. Each buyer is unique; just like the pieces.


pauline ducruet alter
Alter Designs
Alter's reworked denim coat is a design in itself that pays homage to the need for diacritic expression. Created from two jeans, the exquisite wrap just under the collarbone creates an illusion of a cape; a cape representative of declaration and innovation. It allows itself to work as a statement coat for gender neutral buyers and can be coupled with Alter's crop shirt in layers of enchanting style. Each piece can be paired with another of Pauline's immaculate designs; each one can be worn for a deluge of occasions.

Alter Designs
Alter Designs
Alter Designs
An exquisite brand that we will certainly be seeing more from as AW20 approaches and beyond. For more information on Alter and to browse the collections click here. The future of gender neutral fashion begins here. 
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