The heart of London’s iconic Bloomsbury district has long been synonymous with creativity, innovation, and a rich cultural legacy. Since 1908, The Ambassadors Bloomsbury Hotel welcomed guests to its historic doors, becoming a cornerstone of hospitality in this artistic enclave. Now, May 2025 marks the dawn of a new era for this beloved institution, with the unveiling of The Memoir Club, a magnificent £7 million transformation that fuses the hotel’s storied past with modern luxury, sophistication, and a captivating sense of artistry.
A homage to Bloomsbury’s rich literary and intellectual heritage, The Memoir Club takes its name from the vibrant Memoir Club founded in the 1920s — a gathering of Bloomsbury lovers who sought to champion personal stories and collective creativity. In this reinvention, the hotel continues to foster a sense of community while embracing the spirit of innovation that defined the area’s past and shapes its future.
An Ode to Bloomsbury’s Creative Spirit
From its meticulously curated guest rooms to its striking public spaces, The Memoir Club pays tribute to Bloomsbury’s artistic pulse — a place where great minds once met, created, and thrived. The design is an exquisite interplay of heritage and modernity, with subtle nods to the Bloomsbury Set woven into every element. Thoughtfully placed commissioned artworks, elegant period-inspired furnishings, and design motifs that echo the literary legacy of Virginia Woolf elevate the hotel’s aesthetic, making it a space not just for rest, but for immersion in the very soul of the district.
Every detail — from the subtle patterns in the carpets to the soft, glowing light fixtures — evokes the energy of a community known for its intellectual dynamism, while also offering a retreat that feels as serene and inspiring as the pages of a well-loved book.
Luxury Refined: A New Era of Guestrooms
The reimagined guest rooms, designed by ICA Studio of Glasgow, are a celebration of timeless elegance and modern luxury. With a design philosophy that echoes the art deco era and the intellectual vibrancy of Bloomsbury’s heyday, these rooms are a testament to contemporary comfort without compromising on style. From the Apple TVs to Nespresso coffee machines, every corner is equipped to meet the needs of today’s traveller — whether here for business or leisure.
Offering six distinctive room categories, The Memoir Club ensures that each stay is not only luxurious but also suited to the individual guest’s needs. Whether you’re here for a few days of inspired solitude or to take part in a creative gathering, the space is designed to nurture the imagination and provide sanctuary.
For those inspired by the bohemian ethos of Bloomsbury, the guestrooms provide an ideal setting for reflection, writing, or simply unwinding in a space that speaks to the artist within. It’s a retreat where every corner invites creativity, and where history becomes a living part of your experience.
Adeline: A Culinary Experience Inspired by Woolf’s Travels
At the heart of The Memoir Club is Adeline Restaurant, a homage to Virginia Woolf’s original name, which offers an unforgettable culinary experience. Guests are transported on a gastronomic journey through an Eastern-Mediterranean menu inspired by Woolf’s own travels, celebrated for their sense of adventure and delight. Named cocktails, including the Keynes Twister, a Champagne-based creation, reflect the influence of Bloomsbury’s luminaries, creating a vibrant atmosphere where both locals and visitors come together.
With its seamless blend of casual elegance and sophisticated charm, Adeline is the perfect venue for a quiet lunch or an intimate evening, offering a space for lively conversation or reflective moments. Whether indulging in an afternoon bite or toasting the end of a successful day, the restaurant is a celebration of both culture and cuisine.
The Memoir Club’s Signature Spaces: Where Inspiration Meets Comfort
Reflecting the communal spirit that defined the Bloomsbury Salons, The Memoir Club’s communal spaces — from the restaurant bar to the elegant lobby — are designed to foster collaboration, creativity, and connection. Thoughtfully appointed and flexible, these spaces serve as an extension of the guestroom, where the energy of Bloomsbury’s intellectual and creative circles is reignited. Here, guests can seamlessly move from a relaxing coffee on the sofa to a lively conversation at the bar or enjoy a light bite from the thoughtfully curated menu. Whether for business, relaxation, or inspiration, The Memoir Club provides an ambiance that nurtures collaboration, creativity, and connection in equal measure.
Unparalleled Event Spaces: Perfectly Designed for Every Occasion
For those seeking a space to host memorable events, The Memoir Club offers a collection of flexible event rooms that effortlessly combine style, functionality, and creativity. Named after Bloomsbury’s original club members, including Strachey, Keynes, and Forster, these spaces provide the ideal setting for everything from intimate meetings to large social events. Designed to accommodate a variety of events — from conferences to receptions — the hotel’s meeting rooms can host up to 264 delegates for a theatre-style event or cater to smaller gatherings with the same level of thoughtful attention to detail. With central London at your doorstep and excellent transport links just minutes away, The Memoir Club is a prime destination for corporate meetings or memorable social occasions.
An Exclusive Retreat with Modern Luxury
The Memoir Club is not just a hotel — it is a dynamic celebration of art, culture, and history where the past and present intertwine seamlessly. With its rich heritage, stunning design, and innovative approach to hospitality, it offers an unforgettable experience for the modern traveller. Whether you’re seeking inspiration, relaxation, or simply a luxurious retreat in the heart of Bloomsbury, The Memoir Club invites you to discover the perfect blend of sophistication, comfort, and creativity.
Lead-in rates for a Club Double room start from £249.00, including breakfast.
With big thanks to Scout PR.