Swarovski has been bringing shine to our lives for 125 years
Swarovski s is probably the world's only a family-run company that brings all of our lives in the meantime the fifth generation sparkle: Swa-rov-ski. Swarovski's impressive 125-year-old cultural heritage proves that the brand is constantly catching the zeitgeist, influencing cultural history and pointing the way to a new, brilliant future. Sustainability plays an essential role in this.
The red carpet, the Oscars stage, the phenomenal “Half-time Show” at the Super Bowl, they would all be only half as glamorous if the crystals from Swarovski didn't sparkle there. Singer Shakira opened this year's “Half Time Show” in a sparkling three-piece set with fringe details made of fiery red Swarovski crystals, designed by Norwegian designer Dundas, and boots that were crystallized by The Dan Life. More than 123,000 crystals in three shades of red were incorporated into the look and applied by hand, while 70,000 jet hematite Swarovski crystals coated Shakira's Gibson guitar to give the show a glamorous rock and roll feel. Jennifer Lopez lit up the Hard Rock Stadium in two bespoke Versace looks adorned with over 75,000 Swarovski crystals.
Whether on the clothes of the haute couture designer, as a sophisticated curtain on the stage or in the form of jewelry - the cut glass makes every show shine. In this respect, it is not surprising that Swarovski is celebrating its 125th birthday with an extraordinary annual program. The anniversary collection with reinterpretations of iconic pieces of jewelery, accessories and crystal creations in unique shades of blue from Swarovski celebrates the brand's unique DNA. Atelier Swarovski honors the past with the autumn-winter collection with a look into the future. The Icons Collection presents imaginative new versions from the archives as well as new designs from long-term cooperation partners, including Karl Lagerfeld, Jean Paul Gaultier and Penélope Cruz. In the course of the year, Swarovski is celebrating its anniversary with “Spark Spots”, key events around the world that highlight the great importance of the brand for the creative industries in Paris, Milan, Vienna, Shanghai and New York.
The company that Daniel Swarovski started with the invention of his revolutionary crystal grinding machine in 1895 is now an internationally successful brand. Swarovski is not only the world's leading manufacturer of crystal, but has long been a name that has stood for ultra-modern processes and cutting-edge technology.
Swarovski is a family company that is now in the fifth generation of the founder's heirs. His love for nature and his respect for his employees are the foundation of his success. They shape all actions and activities of the company to this day. Conscious luxury is the new, responsible business vision. It focuses on the planet and its inhabitants and will also play a central role in the anniversary year. Leading designers are always creating new, sparkling creations. With upcycling crystal, real gemstones from fair, sustainable trade and Swarovski Created Diamonds.